Why Social Media is Essential
Updated: Nov 25, 2018
How Effective Social Media Can Grow Your Customers and Sales
Nowadays, many of us may find ourselves staring at a monitor for a majority of the day. Among engaging with family and friends, we also interact with businesses and brands we have somewhat of an interest in. We are constantly presented with different things that appeal to us, even if we aren't actively searching for it. Advertising now is done so in a way where most of us consumers may not even know we are being faced with a lead to a sale.
“ The average person will spend more than five years of their lives on social media, according to a study by influencer marketing agency Mediakix. ”
While we post, like and comment on and engage with content, businesses are so be sure to keep your blog organized with Categories that also allow visitors to explore more of what interests them.
Why Social Media Matters First and foremost, social media is the ideal source to increase brand awareness. When someone engages with your business' page, they are being reminded of your brand and what you offer. This in turn can boost sales and your overall exposure. Secondly, social media allows your business to connect with your customers and target audience. When you can gear your establishment to your ideal client, the more likely you are to nail a sale. By connecting with your target audience, you can improve client relations. The communication makes customers feel a sense of closeness and personal connection, which can make one feel more loyal to you and your brand. They have a voice when speaking to you, and are not just a number or "sale".
Sharing is caring. When you post quality content, your followers are liking to share and engage with it. By doing this, their network will see what you are posting. This chain effect is likely to get you new followers and potential customers.
Last but not least, social media is a great tool for free market research. By checking your analytics, you can see who is most interested in your business (including their age range, gender, location, etc.) By having this valuable information, you can approach your business model to maximize profits for the future.